NAME Red dye (Iron trioxide)
ORIGIN Iron oxides are abundant in nature, either in rocks, especially iron ore, or in soils.
INCI CI 77491

Regulated and mineral colorant, iron trioxide is the only colorant we use. Natural, it gives a pinkish color to the product in which it is incorporated: here in our 1st toothpaste. The color of the toothpaste is more appetizing than in its raw state, making it easier for children to use it. The safe iron trioxide is allowed in organic farming.